Strategic marketing is a comprehensive and long-term approach to marketing, aiming to achieve business objectives through planning and systematic approach. It focuses on developing a marketing plan that takes into account the company's strengths and weaknesses, competitors' positions, and market trends.

A strategic marketing plan will include goals and sub-goals, as well as an analysis of market conditions and competitors. This will form the basis for the choice of marketing channels, which can range from traditional advertising and PR to digital channels like social media and email marketing.

An important part of strategic marketing is also to define a target audience and tailor the message and communication to their needs and desires. This can include developing a brand identity that stands out from competitors and appeals to the target audience.

The impact of strategic marketing can be significant, as it can contribute to increased awareness of the company's products or services, increased sales, and improved reputation. Effective strategic marketing can also help differentiate the company from competitors and build loyalty among customers and potential customers. On the other hand, a poorly thought-out marketing strategy can lead to loss of customers and revenue and damage the company's reputation. Therefore, it is important to invest time and resources in developing an effective strategic marketing plan.

1. Defining the target audience:
   To develop an effective strategy, you must first understand who your target audience is. What kind of people do you want to reach, and what needs and desires do they have? You must also consider factors like geography, age, income, education, lifestyle, and other demographic factors.

2. Market analysis:
   It is important to research what already exists in the market and what trends are prevailing. What kind of products or services are offered by competitors, and how can you stand out? What channels and marketing methods are used by competitors, and what works best?

3. Developing a strategy:
   Based on target audience and market analysis, you can develop a strategy that includes which channels and techniques you will use to achieve your goals. This can include everything from digital marketing and social media to traditional advertising and PR.

4. Implementing the strategy:
   Once you have developed your strategy, you need to implement it. This means producing and distributing content, purchasing ads, collaborating with influencers, and other measures to achieve your goals.

5. Analyzing the results:
   Finally, you must analyze the results of your marketing strategy and adjust it if necessary. What worked well, and what can be improved? Are you on track to achieving your goals, or do you need to adjust your course?

1. Coca-Cola:
   Coca-Cola has been a leading player in the industry for many decades, and much of its success is due to its strategic marketing. Coca-Cola has always had a clear target audience, namely young people who want to have fun and enjoy life. Their marketing campaigns have always focused on this target group, including everything from TV commercials and sponsorship of sports events to the use of social media.

2. Apple:
   Apple has been an innovative leader in technology for many years, and much of its success is due to its strategic marketing. Apple has always had a clear target audience, namely those who want to have the latest and most advanced products on the market. Their marketing campaigns have always focused on this target group, including everything from TV commercials and magazine ads to events and launch events.

3. Nike:
   Nike has been a leading player in the sportswear and equipment industry for many years, and much of its success is due to its strategic marketing. Nike has always had a clear target audience, namely young people interested in sports and fitness. Their marketing campaigns have always focused on this target group, including everything from TV commercials and sponsorship of athletes to the use of social media and the launch of new products.

The impact of strategic marketing can be significant, as it can contribute to increasing awareness of the company's products or services, increasing sales, and improving reputation. Effective strategic marketing can also help differentiate the company from competitors, and build loyalty among customers and potential customers. On the other hand, a poorly thought-out marketing strategy can lead to loss of customers and revenue and damage the company's reputation. Therefore, it is important to invest time and resources in developing an effective strategic marketing plan.